2nd Annual Rockford, Illinois Event Celebrates VINYL & Indie Business

Calling all music lovers from the midwest. This Saturday, travelers and locals will shop Rockford’s expansive selection of independent local stores for the 2nd Annual Rockford

Record Crawl 2015 scheduled for Saturday, Oct. 17, 10 a.m. to 7 p.m.

Organizers created the crawl to put Rockford on the map as a mecca for record lovers and lovers of all things music. The day will feature huge giveaways, in-store specials, food, entertainment and great opportunities to interact with knowledgeable store owners and fellow music fans.

“Record stores are like wineries; travelers and locals alike want to peruse the cities where there is a lot to choose from, and Rockford has that. We are competing regionally or against the online giants. Together we have an unmatchable grasp on what it takes,” said Nick Naruz, who, along with his parents, bought Toad Hall’s massive collection in 2005. The store celebrated its 42nd anniversary this year.

“Any of us give better customer service than online and big-box shopping. That’s our edge,” Naruz said. “That’s a huge part of the experience. None of us are exact copies of each other. The event is a good way to tour all the stores in town that offer music.”

Shoppers can peruse records, as well as eclectic boutique gifts such as gifts and clothing at Culture Shock Clothing and Records, 2239 Charles St. They can also explore thousands of records, books and other treasures at Rockford’s historic Toad Hall Books & Records, 2106 Broadway.

Scrumptious pie, sandwiches, coffee and other delicious goodies await visitors while they shop for records at Kate’s Pie Shop & Record Store, located inside the Rockford Public Library East Branch at 6685 E. State St. And shoppers can stock up on music, DVDs and used vinyl at CD Source, 221 E. State St.

“We want to work together to show Rockford and surrounding areas that supporting indie stores is key to the culture and arts of our area,” said Lauren Davis, co-owner of participating retailer Culture Shock Clothing & Records.

“We truly believe in collaboration over competition, and there is a certain feeling you get from walking into that independent record store, talking with the people around you and the owners, and hearing the needle drop on the track while previewing something in-store.

It’s a feeling you can’t get online, and it’s a feeling that only lives on through local support.”

The crawl falls between the popular Record Store Day, which takes place each year in April, and other big vinyl shopping times such as Black Friday and the holiday season.

CD Source celebrates its 20th anniversary this year and excited for all of the tourism that this event brings. Last year the indie businesses saw visitors from all over the midwest who attended for the first ever record-collectors celebration.

Kate’s Pie Shop and Record Store will be hosting the first Rockford Record Crawl After Party following the crawl at 7pm, with live music and a meet up of all of the record store owner to enhance their mission of collaboration.

Kate Sullivan thinks fondly of her past experiences in record stores. “There was a kind of balance in discovering and purchasing new music in a comfortable public space that reaffirmed your identity as a music lover” Sullivan said. “Each of our stores has a different spin, and we’re all in this together to create a community of record store enthusiasts.”

Rockford Record Crawl 2015 takes place from 10 a.m. to 7 p.m. Saturday, Oct. 17. Shoppers can pick up punch cards during their stops just for showing up, with no purchase necessary.

Get your card punched at all four stores and enter it in a drawing for the chance to win a $100 combined first-place prize. Prizes also will be awarded for separate drawings at each location and there will be a treasure hunt to win additional prizes at each store.

Guests can even enjoy breakfast from Fork and Stein Gourmet Food Truck at 10 a.m. at Culture Shock Clothing and Records. Fork and Stein is popular at the Rockford City Market and was recently featured on WGN’s Chicago’s Best Food Trucks.

Live music is scheduled throughout the day with no cover. The schedule is as follows:

Noon – Culture Shock Clothing & Records presents touring artist PM Buys, recently featured on Audio Tree Live.

3 p.m. – CD Source presents local musicians, Vinyl Tap

7 p.m. – Kate’s Pie Shop After Party presents, # One Very Good Band, Tyler Bushman, Dingus, and Pardon My Subconscious


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